media relations

Quick. Name the daily news reporter who covers your industry’s beat. What time do the majority of your customers tune in to the local news? How many of your customers get online news updates and where do they get them? Most importantly, do any of your target media – local or industry-wide – know who you are? They should.

In fact, they should be hearing from you regularly. They should know your company name, be able to identify your company’s primary news contact, and in a perfect world, consider you their number one go-to for a localized take on your industry’s latest newsworthy event.

Too often, media gets rapped for being pushy, inaccurate or over-the-top with their strong-arm tactics. More often than not, however, that’s just not true. Frankly, how a company’s media relationship develops typically rests squarely on the company’s own shoulders.

Understanding media culture offers a better and deeper appreciation of what the media’s job is and how you can be a part of that…in a good way.

Morris Public Relations helps you build a firm, genuine media relationship and discover the true benefits of a steady, give-and-take rapport.